u.today
New York Giants have become the first National Football League to form a cryptocurrency partnership. They have just announced their tie-up with crypto money manager Grayscale in its May 5 press release.
Grayscale was the best choice for Giants to navigate through the crypto ecosystem, according to CCO Peter Guelli:
During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide us in navigating the cryptocurrency ecosystem. Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.
The asset manager will host educational seminars for Giants on an annual basis.