Inter Milan Signs $100M Sponsorship Deal With Blockchain Project DigitalBits 

Italian professional Football Club, Inter Milan has recently signed a $100 Million multi-year partnership agreement with blockchain technology project, DigitalBits and digital banking Platform, Zytara.

The partnership agreement requires Zytara to work together with Inter Milan to further develop the club’s official app by integrating the blockchain’s first digital banking technology into the app. As a result, users will be able to easily login to their Zytara account to request banking services anytime they want to.

The app, which would give users access to crypto-based products, would also become the primary way for fans to purchase tickets to all Inter Milan’s home game matches, serving as an entry point where fans can unitedly connect to the club.

In a bid to promote DigitalBits native crypto token called XDM, Inter Milan agreed to accept the token as payments for match tickets not only in stadiums but also in its online ticket stores and physical retail ticket locations across Milan. 

XDM will therefore serve as Inter Milan’s official global cryptocurrency, with Zytara becoming their official global digital banking partner.

Another component of the partnership agreement is the club’s shirt sponsorship by DigitalBit. Both men’s and women’s jerseys, as well as youth team kits from Inter Milan, would contain the DigitalBit logo.

Digital player cards, digital collectibles and non-fungible tokens (NFTs) for Inter Milan would also be created by the blockchain project.

Alessandro Antonello, CEO of Inter Milan, is happy about the recent partnership, viewing it as a reflection of the club’s commitment to setting a “global standard for technological excellence.”

Al Burgio, founder of Zytara and DigitalBits, also agreed with Antonello in the area of excellence. 

“Our collaboration will position Inter as one of the most technologically advanced and forward-thinking clubs in the world. We’re thrilled to partner with the reigning Italian champions and a club with such a rich history,” Burgio said.

The latest developments add to a growing list of crypto-sports partnerships in recent years. Last month, Coinfomania reported last month that  crypto exchange BitMEX became the official sleeve partner of Italian Football Club, AC Milan.