coindesk.com
Italian soccer club Inter Milan has signed a €85 million ($100 million) sponsorship deal with blockchain fintech firm Zytara Labs.
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The multi-year deal will see the reigning Italian champions’ shirt sleeves sport the branding of DigitalBrands, whose DigitalBits Foundation is supporting the partnership.
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Zytara Labs builds products and platforms on blockchains such as DigitalBits and Ethereum to create and sell non-fungible tokens (NFTs).
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As Inter’s “official global digital-banking partner” Zytara will develop the club’s mobile app to integrate directly with Zytara’s banking technology and enable access to crypto-based products.
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Inter will use the DigitalBits blockchain with a view to accepting payment in the protocol’s native token, XDB, for purchases online, in the stadium and at retail locations around Milan.
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The partnership follows shortly after Zytara secured a three-year sponsorship deal with another Italian soccer team, AS Roma, which saw DigitalBits become the club’s official shirt sponsor.
Read more: Crypto.com Becomes Official Sponsor of Italy’s Soccer Cup Final