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Legendary footballer Cristiano Ronaldo visited Binance on May 29 to announce his fourth NFT collection. The collection will take fans through important moments of Ronaldo’s illustrious career, capitalizing on the rise in demand for one-of-a-kind digital assets.
Announcements
The GOAT, Cristiano Ronaldo, took to his social media handle on X on 24th May and excited his fans with the tweet, “Are you ready to relive our journey together? My 4th NFT Collection on Binance is launching soon!”
Soon, Binance also shared the news, “Curious about Cristiano Ronaldo’s latest NFT collection?” teasing the crypto community with their illustrious collaboration.
A Ride Down The Lane
CR7’s NFT journey began in November 2022, when he debuted his first collection on Binance. This was the first collection of his multi-year partnership with Binance and showed iconic moments of his career. The rarest items from this collection were sold at nearly $10,000.
The two have had their share of troubles, though, regarding the class-action $1 billion lawsuit against Ronaldo in December 2023. The suit alleged that he was advertising NFTs, resulting in costly customer investments. On the other hand, Binance has also just settled a $4 billion tiff with US regulators, which led to CEO Changpeng Zhao stepping down.
While Binance and Ronaldo avoided commenting on the lawsuit, the footballer did share hints about new projects with Binance, which has since set fans in anticipation of the new collection.
Key Takeaways
The NFT’s Launch Date is May 29th, launching on Binance. The collection will take fans through important moments of Ronaldo’s illustrious career. Ronaldo’s years-long partnership with Binance started in November 2022. Despite facing previous legal issues amounting to a $1 billion lawsuit in Dec 2023, related to his NFT promotion, their partnership remains intact.
At present, Ronaldo’s brand new NFT collection creates another monumental intersection of sports and digital art, one that also must navigate a string of recent legal and regulatory challenges.