cryptobriefing.com
GameStop has launched its NFT marketplace on ImmutableX, allowing access to collectibles on an additional network.
GameStop Adds ImmutableX Support
GameStop is expanding its NFT marketplace.
According to a press release, GameStop has added support for ImmutableX on its non-fungible token marketplace.
The expansion is expected to reach tens of millions of customers and will allow access to major Web3 games such as Gods Unchained, Guild of Guardians, and Illuvium.
As a Layer 2 network, ImmutableX will also allow users to mint and trade NFTs without paying Ethereum gas fees or contributing to carbon emissions.
Robbie Ferguson, president and co-founder of ImmutableX, said that integration with GameStop is an “important step forward as Immutable brings the next billion players to web3 gaming.” He added that the integration will “provide access to millions of additional NFTs.”
GameStop and ImmutableX announced a partnership this February that includes a $100 million grant fund to promote the production of new games. It also provides integration between ImmutableX and the GameStop wallet, as well as delivered activations for Immutable Games Studio.
GameStop launched its NFT marketplace in July with initial support for Loopring, a competing Layer 2 network for Ethereum. Though GameStop’s marketplace features 818 Loopring collections and just 17 ImmutableX collections, ImmutableX provides access to NFTs directly integrated with games as opposed to standalone collectibles.
GameStop now lists 102,100 non-fungible tokens in total, nearly twice as many as it listed at the time of its July launch.
Based on data from DappRadar, the marketplace has seen moderate success, as 2,900 users have traded $662,000 worth of NFTs over the past week.
GameStop’s stock (GME) has risen 14% over the past five days, though this seems to be due to regular investor activity rather than anticipation of its NFT features.
Disclosure: At the time of writing, the author of this piece owned BTC, ETH, and other digital assets.