Visa Provides Web3 Loyalty Solution To Solidify Customer Base

Payment network VISA announced in a press release on Thursday. It said that it will launch the VISA Web3 Loyalty Engagement Solution in partnership with SmartMedia Technologies. Under the new customer loyalty program, VISA aims to provide services like gamified giveaways, augmented reality treasure hunts, and new ways to earn and burn loyalty points in an attempt to keep its customers loyal to the payment giant’s services.