Lotte Group’s Daehong Communications to Develop Blockchain-Based 'Money Movement' Ecosystem with Aptos

Daehong Communications, a subsidiary of South Korea’s Lotte Group, has announced plans to build a blockchain-powered "Money Movement" ecosystem using Aptos, a high-performance Layer 1 blockchain. The project follows a partnership formed last year between Daehong Communications and Aptos Foundation.

The "Money Movement" system is designed to track and verify digital assets — such as mobile vouchers, loyalty points, mileage, and stablecoins — as they are created, transferred, and used in real-world transactions. All transaction data will be recorded on the blockchain, ensuring transparency in ownership and management.

As part of the initiative, Daehong has integrated Aptos’ blockchain technology with "Giftiel," a mobile voucher service operated by its subsidiary, Spoon. During the soft launch phase, Giftiel has already registered over 500,000 users holding vouchers on Aptos, with more than 1 million vouchers issued.

By moving Giftiel’s voucher lifecycle — issuance, distribution, and redemption onto the blockchain, users gain full transparency and traceability of their vouchers. Businesses, meanwhile, can access reliable usage data for better operational insights. The system could later expand into other areas, including customer rewards, commerce services, and stablecoin applications.

Daehong Communications plans to deepen its technical and marketing collaboration with Aptos Labs to further develop the Aptos ecosystem. Real-time blockchain data from Giftiel can already be viewed through an explorer tool provided by Web3 solutions company Xangle, offering details on vouchers, transactions, and user statistics.

The project represents a practical application of blockchain technology in everyday commerce, with potential for broader adoption in digital asset management.

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