cryptonews.net
DeLorean Motor Company announced that its Web3 division, DeLorean Labs, has launched the $DMC token on Solana. The integration is supported by the Solana Foundation and uses infrastructure from Sunrise, with bridging powered by Wormhole. The goal is to make the token accessible to users across the Solana ecosystem.
With this move, users can buy, hold, and stake $DMC directly on Solana. The token will also be used for access to future digital and tokenized assets linked to DeLorean vehicles. The company is also introducing a governance model where token holders can participate in decisions related to future development.
DeLorean Labs is positioning the launch as part of a broader shift where well-known brands experiment with blockchain-based ownership and engagement. The company argues that established cultural brands may help bring more users into crypto, especially as tokenization of real-world assets becomes more common.
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