What Is Kris Marszalek's AI.com?

AI.com is a new decentralized AI agent platform owned by Kris Marszalek, CEO of Crypto.com, who purchased the premium domain for $70 million in cryptocurrency in April 2025. The platform officially launched on February 8, 2026, with a Super Bowl 60 advertisement that generated so much traffic it crashed the website.

AI.com aims to provide users with personal AI agents capable of performing real-world tasks like organizing work, sending messages, executing actions across apps, and building projects autonomously.

What Is AI.com?

AI.com establishes itself as a platform to accelerate the arrival of Artificial General Intelligence (AGI) through a decentralized network of autonomous, self-improving AI agents. The domain itself has existed since at least 1993, previously redirecting visitors to major AI platforms like ChatGPT and Gemini before Marszalek's acquisition.

The platform allows users to create personal AI agents that operate on their behalf. According to the company's website, these agents can handle tasks ranging from organizing calendars and sending messages to more complex functions like trading stocks and updating dating profiles. The platform promises permission-based, private operation with the ability to create multiple agents for different purposes.

A key feature distinguishes AI.com from competitors. The company claims its agents can autonomously build missing features and capabilities to complete real-world tasks. These improvements then get shared across millions of agents on the network, theoretically increasing utility for all users.

How Much Did Marszalek Pay for the Domain?

Marszalek purchased AI.com for $70 million in cryptocurrency, completing the transaction in April 2025 and disclosing it publicly on February 6, 2026. The deal, brokered by Larry Fischer of GetYourDomain.com, represents the largest publicly known domain sale in history.

Breaking Previous Records

The $70 million price tag more than doubled the previous record of $30 million paid for voice.com. Fischer confirmed the price but did not identify the seller. The entire transaction was completed in cryptocurrency, bypassing traditional banking systems and demonstrating crypto's capability for major asset transfers.

This isn't Marszalek's first premium domain purchase. He previously acquired crypto.com for $12 million in 2018, a move that helped establish Crypto.com's brand identity in the competitive exchange market.

Strategic Value Beyond Price

Marszalek has turned down substantial resale offers since acquiring AI.com. In a LinkedIn post, broker Larry Fischer described the transaction as historic, noting its significance for both the domain industry and cryptocurrency adoption. The CEO views the domain as a 10 to 20 year bet on AI's growth trajectory rather than a short-term investment.

The Super Bowl Launch and Traffic Crash

AI.com debuted with a 30-second advertisement during the fourth quarter of Super Bowl 60 on February 8, 2026. The ad featured glowing orbs colliding to reveal the AI.com logo, accompanied by the claim that "AGI is coming" and instructions for viewers to claim personal handles on the platform.

The commercial ended with usernames like AI.com/Sam, AI.com/Mark, and AI.com/Elon, clear references to OpenAI CEO Sam Altman, Meta CEO Mark Zuckerberg, and Tesla CEO Elon Musk. The cheeky nod to AI industry leaders generated immediate attention.

However, the traffic surge overwhelmed the platform. "Insane traffic levels. We prepared for scale, but not for THIS," Marszalek wrote on X as the website crashed. Users flooded social media with complaints about being unable to access the site, an ironic outcome for a platform promising autonomous AI capabilities.

What Can AI.com's Platform Actually Do?

The platform's core offering centers on AI agents that execute tasks across connected applications and services. Users can deploy agents for specific functions while maintaining control through permission-based access.

Planned features include:

• Automating workflow tasks across multiple apps
• Managing daily schedules and calendar organization
• Executing stock trades based on user parameters
• Sending messages and communications on behalf of users
• Building projects and completing complex multi-step tasks

The company has not disclosed whether it developed proprietary AI models or licenses technology from established providers like OpenAI, Anthropic, or Google. AI.com plans to offer both free and paid subscription tiers, though specific pricing and feature differentiation remain unclear.

The platform's approach resembles recent developments from major AI companies. Anthropic's Claude Code and Claude Cowork tools have demonstrated practical applications for AI agents, while OpenAI and Google have announced similar agentic features. AI.com positions itself as offering simpler setup for less technical audiences compared to existing solutions.

Why Did Marszalek Make This Investment?

Marszalek described AI.com as a critical brand touchpoint in an increasingly commoditized AI market. "There is a big desire for us to own this touchpoint, otherwise you get commoditised," he told the Financial Times. The domain purchase aligns with Crypto.com's history of high-profile branding deals, including a $700 million multi-decade naming rights contract for a Los Angeles stadium in 2021.

The CEO noted his unique position owning two domains representing major technology categories: crypto.com and AI.com. This dual ownership provides branding leverage as both industries converge.

Worth noting, AI.com launches during a challenging period for cryptocurrency, with Bitcoin trading under $66,000 after reaching $124,000 in October 2025. This mirrors Crypto.com's 2021-2022 mainstream push, which preceded Bitcoin's all-time low in June 2022. Marszalek's splashy marketing campaigns, including a 2021 Matt Damon advertisement, coincided with peak crypto enthusiasm before the subsequent downturn.

Crypto.com's $1.5 billion annual revenue provides resources to fund AI.com's development. The company has also secured deals with Trump Media & Technology Group, expanding its presence beyond traditional crypto exchange operations.

Conclusion

AI.com represents Kris Marszalek's $70 million bet on AI-crypto convergence through a decentralized agent platform. The service provides personal AI agents capable of cross-app task execution, autonomous feature development, and network-wide capability sharing.

Crypto.com's $1.5 billion revenue base supports development, though the platform launches during cryptocurrency market volatility with Bitcoin 48% below its October 2025 peak. The Super Bowl debut generated immediate traffic that exceeded infrastructure capacity, demonstrating demand while exposing scalability challenges.

Resources

1. Ai.com website: General info

2. Report by Financial Times: AI.com bought by Crypto.com founder for $70mn in biggest-ever website name deal

3. Report by CNBC: Crypto.com buys naming rights to Lakers’ Staples Center in a $700 million deal

4. Blog article by Crypto.com: Trump Media, Crypto.com Announce Strategic Partnership