Nvidia reportedly ends RTX 5070 Ti and 5060 Ti 16GB production as GPU prices surge

Nvidia has reportedly discontinued its GeForce RTX 5070 Ti and 5060 Ti 16GB graphics cards, according to a report from Hardware Unboxed, which confirmed with ASUS that both models are now end of life.

ASUS, Nvidia’s largest AIB partner, told the outlet it will no longer produce or restock the cards. Retailers across regions, including Australia and the US, are already facing dwindling supply, with no incoming shipments expected throughout Q1 and likely beyond.

Prices are spiking in response: the 5070 Ti rose from $730 to $830 in the US and from AU$1,200 to AU$1,400 in Australia. The 5060 Ti 16GB, meanwhile, has climbed from $400 to as high as $530 for certain models, and availability is dwindling.

The decision appears driven by high VRAM costs and supply chain strain. Nvidia’s shift in focus toward 8GB models like the RTX 5060 and 5060 Ti 8GB reflects a broader strategy of preserving margins while navigating pricing pressures in GDDR7 memory.

The 5070, which features 12GB of VRAM, remains available but is facing reduced supply and rising costs, with MSRP units becoming scarce.

Retailers expect a broad shift back to 8GB GPUs, frustrating gamers seeking more future-proof options. With the RTX 50 Super series delayed, if not canceled, due to rising memory costs, Nvidia’s mid-range lineup may soon consist mostly of older 8GB models.

Meanwhile, Radeon cards like the RX 7900 XT are climbing in price but haven’t faced the same end-of-life cuts. That gives AMD a chance to gain ground in the $500–$700 range. RDNA4 cards use cheaper GDDR6 memory, potentially allowing AMD to maintain supply as Nvidia tightens.

Still, analysts doubt AMD will fully seize the opportunity. Some retailers even fear AMD could mirror Nvidia’s playbook and discontinue key models like the RX 7900 XT, limiting options further.