Adam Bates Joins MultiversX as CMO to Drive Global Blockchain Adoption

London — MultiversX, the blockchain network renowned for its unmatched scalability, welcomes Adam Bates, former CMO of Cardano / IOHK, as its new Chief Marketing Officer. Bates is set to bring MultiversX's groundbreaking technology to the forefront of global attention.

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Adam Bates envisions his new role as being akin to a "tourist board" for MultiversX. "They’ve built the perfect island, but no one knows about it yet," he explains.
"My job is to attract millions. MultiversX can already handle 72,000 transactions per second and boost L2 blockchains by up to 100 times. That’s a story the world needs to hear.”

Adam Bates
Bates is no stranger to telling big stories. His tenure at Cardano saw the blockchain brand skyrocket to global recognition. From making Cardano one of the top 30 brands worldwide—surpassing even Bitcoin and major names like BMW and Nestlé—to creating the biggest hybrid marketing event in crypto, Bates helped ADA’s value surge 20x.

Driven by his belief in blockchain’s transformative power, Bates sees potential far beyond cryptocurrencies.
“Blockchain must bring trust to industries from AI to finance, healthcare to social media,” he says. “MultiversX’s scalability and speed—both for its own network and as a booster for others—can make that happen, which is why I’m here.”
His leadership earned Fast Company’s ‘Top 10 Most Innovative Companies’ award, secured mainstream media features for Cardano’s CEO, Charles Hoskinson, and launched the Cardano 360 news show, which increased viewership 25x in just three months.

Bates’ Proven Track Record in Brand Growth and Strategy

Bates’ marketing expertise goes beyond blockchain. He has led successful campaigns for major Fortune 500 companies, including Virgin Airlines, Barclays, Porsche, and Samsung. His 11 years at global marketing group BBDO in London gave him deep insight into cross-border collaboration, a skill that will be crucial as MultiversX expands its global presence.

Beniamin Mincu, CEO of MultiversX, is confident in Bates’ ability to take the brand to the next level. “A great idea is only as powerful as its reach. Adam’s proven talent in growing brands and achieving major milestones is exactly what we need. His leadership will show the world that MultiversX isn’t here to compete—we’re here to empower the entire blockchain industry.”

Bates’ appointment signals a new chapter for MultiversX as it continues to position itself as a leader in blockchain scalability, with ambitions to revolutionize industries on a global scale.

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About MultiversX

MultiversX is a high-performance blockchain that uses sharding to achieve unparalleled scalability. Powered by 3,200 decentralized validator nodes, it aims to solve the key issues preventing blockchain’s global adoption: bandwidth, user experience, and ease of self-custody.