coincodex.com
Key highlights:
- Michael Jordan and his son Jeffrey Jordan have launched Heir, a company that plans to use web3 tech to connect athletes and their fans
- Heir will be using the Solana blockchain for its NFT and token features
- Each athlete featured on Heir will have an exclusive "Huddle" that will only be accessible to a limited number of fans
Michael Jordan-backed company Heir will be using the Solana blockchain for its fan engagement app
Legendary basketball player and businessman Michael Jordan is entering the web3 sector alongside his son Jeffrey Jordan. The two have launched Heir Inc., a company that will be launching an app using web3 tech to connect prominent athletes and creators with their fans. The company has raised $10.6 million seed round that was led by Thrive Capital, and also included other investors like Solana Ventures and Reddit co-founder Alexis Ohanian.
Heir will be using Solana, a blockchain platform that has been seeing a flurry of investment activity as of late – just yesterday, we covered a new $150 million fund that will be investing into blockchain gaming projects on Solana. According to a report by Variety, Heir will have a native token on the Solana blockchain, although it’s unclear how it will be implemented.
Each athlete featured on Heir will be able to sell “seats” to their fans, who will then have access to exclusive experiences and NFTs. Fans will be able to sell their seat to other fans - this will come into play because the number of seats each athlete has on the platform is limited. These exclusive groups will be known as Huddles on the app.
Currently, it’s unknown which athletes will be featured on the Heir app when it launches in 2022.
A section from the “About us” page of Heir’s website says that web3 will help “culture creators” and early adopters benefit from their contributions:
“Too often, culture creators and early adopters are not beneficiaries of the world shifting culture they help build. With new frontiers in web3, the HEIR platform will deliver economic value to original culture creators and those who consume it early with new decentralized capabilities that drive ownership.”
The recent enthusiasm around the Solana blockchain has resulted in positive price action in the market for SOL, the platform’s native asset. In the last 24 hours, the price of SOL increased by about 15.7% making it one of the best performers in the cryptocurrency market today.