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Tech giant Meta, the parent company of Facebook, Instagram, Messenger, WhatsApp, and others, published an ad policy update, according to which running crypto ads on the platform becomes easier.
To do so, the company has increased the number of regulatory licenses it accepts from 3 to 27. On the page of crypto products and services, Meta writes which content needs prior permission and which doesn't. Prior written permission is required for ads promoting crypto trading or related products and services.
Previously, advertisers needed to provide the public background of their business by submitting an application and introducing details to assess their eligibility.
The category "Allowed with permission" includes tax services, events, education, and news, blockchain-based services and products that are no virtual currency, crypto wallets that enable storing without features of trading, swapping, and staking tokens. Meta announced that it reviewed crypto ads policy considering that the landscape has matured and stabilized during the recent years. Also, the release mentions that the government regulations now set a clearer framework for the field.