Visa announces new crypto product roadmap

Visa has clarified that it wants to advance in the digital asset sector. Cuy Sheffield, the head of Visa’s crypto division, has revealed the company’s “ambitious crypto product roadmap” to promote the widespread use of public blockchain networks.

Visa’s ethereum crypto roadmap

Sheffield used Twitter to solicit potential software developers to contribute their knowledge to the business. It also represented another important advancement in the payment technology company’s entry into the market for digital assets.

Visa also stated its desire to participate in the financial revolution that cryptos have proven to be.

Furthermore, Sheffield sent a link to the official Visa page for the potential software engineer post. Visa stated its crypto team is “building the next generation of products to facilitate commerce in everyone’s digital and mobile lives.”

According to the post, the group plans to “build intuitive features that expose profound new value for our customers.” additionally requesting engineers with extensive knowledge of and enthusiasm for the “web3 stack of technologies.”

On the other hand, early this year, rumors stated that Visa was among the numerous businesses stopping its crypto development, mainly due to the U.S. industry’s lack of regulatory clarity.

However, legislative developments have not hampered the company’s continuing advancement of blockchain technology.

Outlook for the crypto market and Visa

As traditional banking institutions fade away, Visa has been looking at new blockchain innovation opportunities. The business has joined several web 3.0 initiatives to further its foray into the blockchain and cryptocurrency sectors.

The company has made specific investments that have the potential to significantly disrupt the traditional banking industry in the NFT and stablecoin markets.

Additionally, Visa is collaborating with central banks to speed up the use of CBDCs. Governments may grow their CBDC projects more efficiently using the Visa payment network rather than creating new infrastructure from scratch.

In particular, Visa’s CBDC payments module is intended to give CBDC networks easy access to current payment networks to connect to conventional financial service providers.

By utilizing the module and integrating their existing infrastructure, banks and issuer processors can provide customers with CBDC-linked payment cards or wallet credentials.

During the after-hours trading session, Visa shares are up around 12% YTD and are currently trading at about $232.73. According to reports, the company’s market valuation is around $482 billion.