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New Zealand Cricket (NZC) signed a five-year deal with the Indian sports technology company Dream Sports to launch non-fungible tokens (NFTs), gaming, merchandising, and a full suite of other digital fan engagement tools.
NFTs For The New Zealand Cricket Team
A local media report from today says this will be the New Zealand cricket team's first foray into the world of non-fungible tokens (NFTs). These NFTs will be developed by Rario, the creators of the world's first cricket NFT platform. Cricket fans will now be able to engage as a community, access the team history, and own a piece of it across player cards, video moments, and cricket artifacts that will be purchasable with the FIAT-only products offered in India. Additionally, a next-generation mobile game will be built by the game development arm of Dream Sports, Dream Game Studios, with a complete sports merchandise range, to be hosted on its premier sports content and commerce platform FanCode in India. NZC chief executive David White said the partnership represents an exciting step into the metaverse for their organization, opening up a new world of opportunities for New Zealand cricket fans.
"One of NZC's key goals is to extend our teams' global reach, to build closer relationships around the world, and to develop new ways for fans to engage and connect with the deep history of our sport," he said.