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Italy's top football league Serie A is bringing more than 1,300 moments of live action in the form of digital collectible NFTs in partnership with German-based football media platform OneFootball.
Serie A Forays Into NFTs With OneFootball
This series of digital collectibles will feature clips from matches in Serie A, Coppa Italia (the Italy Cup), and the Supercoppa Italiana (the Italian Supercup, featuring the previous winners of the Coppa Italia and Serie A). OneFootball also acquired the rights to create NFTs out of iconic historical moments from Serie A's archive. The NFTs will be built on Flow blockchain using Dapper Lab's secure wallet and launched on OneFootball's marketplace, Aera. The first product will be revealed on August 1, with the first drop scheduled for August 29. Commenting on the development, the CEO and founder of OneFootball, Lucas von Cranach, said:
"We're creating an accessible experience for fans of Serie A. Our core business is Web2. We, as OneFootball, focus on centralized experiences. But I'm a true believer in Web3, because it opens up possibilities to decentralize these experiences and to be in the position to own content,"
The biggest competitor of OneFootball is Sorare, one of the largest NFT platforms for soccer. It has exclusive deals with France's Ligue 1, LaLiga, Bundesliga, MLS, and Dutch Eredivisie, and with over 150 teams around the world with a reported monthly sales volume of over $80 million. In a Deloitte-conducted survey, it was found that sports-themed digital collectibles will generate more than $2 billion in transactions in 2022, almost double the figure from last year. By 2023, that figure will turn into $92 billion.