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Indian e-commerce giant, Flipkart, has been airdropping NFTs this week. The move is part of its partnership with the Nothing mobile phone company.
It’s the first time that an e-commerce platform partnered with a mobile company to launch an NFT airdrop. Is this the start of new use cases for NFTs? Let’s find out how this NFT airdrops is going in Flipkart.
“Nothing Community Dots” NFT airdrop on FireDrops via Polygon
The NFT drop was announced on July 14th in partnership with Ethereum layer-2 scaling network, Polygon. The first “Nothing Community Dots” NFT airdrop took place on FireDrops, Flipkart’s Web3 platform. The NFTs are a black dot or spheres bouncing around inside a transparent cube.
Furthermore, it ran between July 12th and July 18th. Anyone who pre-ordered a Nothing Phone (1) through Flipkart was eligible for the airdrop. The airdrop on FireDrops was powered by GuardianLink, an NFT marketplace.
As we all await #zkEVM another tech giant chooses @0xPolygon as the blockchain for their Web3 journey
This time its Indian Ecommerce Giant(20b+ in valuation) @Flipkart doing @nothing NFT drops via @Guardian_NFT
Always be BUIDLing @0xPolygon FAM!https://t.co/8KGNu9cLRd
— Sandeep | Polygon 💜🔝3️⃣ (@sandeepnailwal) July 17, 2022
Web3 Phone Announced
Flipkart is an Indian e-commerce company, headquartered in Bangalore. It is the Indian equivalent of Alibaba or Amazon with a valuation of $37.6 billion.
Also, the company announced its partnership with Nothing Tech last week offering the NFTs as incentives. As a result, recipients and holders would get access to new Nothing products and offline events.
Moreover, nothing tech is angling to take a slice of Apple’s pie with its soon-to-launch slick Phone (1). The new Android smartphone is simple but with a high spec and much more competitive price than its rivals. It is due for release on July 21 in over 40 countries.
When designing Phone (1) we had to rethink industry norms.
And follow our instinct.
Learn more at https://t.co/pLWW07l8G7 pic.twitter.com/BRceKED0VQ
— Nothing (@nothing) July 15, 2022
On the other hand, Flipkart’s chief product and technology officer, Jeyandran Venugopal, said that the firm has always been at the forefront of digital commerce innovation. “We are delighted to join hands with Nothing to bring our customers into the Web3 playground,” he added.
Also, the Vice President at Nothing India, Manu Sharma, commented that the company is creating other ecosystem devices future-ready by enabling sustainable and secure access to Web3.
Finally, it’s important to mention that Flipkart’s Firedrops marketplace runs on the Polygon network for faster, cheaper transactions.
MATIC Price Reaction
The Polygon native token has been one of the best performings this week. As a result, MATIC has pumped another 1.9% on the day to reach $0.9016 at the time of writing this article.
Additionally, the token has gained a whopping 85% over the past fortnight. However, MATIC is still down 69% from its December all-time high of $2.92.
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