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Etihad Airways, the national airline of the United Arab Emirates (UAE) has announced the launch of its first non-fungible token (NFT) collection, 'EY-ZERO1.'
UAE's National Airline Jumps on the NFT Bandwagon
According to a press release from today, the utility-driven NFT series features ten highly detailed 3D aircraft models, each one showcasing a unique Etihad Airways Boeing 787 Dreamliner livery. A total of 2003 limited-edition collectibles, symbolizing the year when Etihad Airways was launched, will go on sale at 6 pm UAE time on 21 July. Each NFT will be priced at $349 plus tax and the sale will close on 18 August at 6 pm UAE time. The collectibles include Etihad's Manchester City FC and Greenliner-themed aircraft, among others. Purchasers of an Etihad NFT will be granted Etihad Guest Silver tier membership for a year, while 10 NFT holders will win flight tickets. Holders will also be given advance access to upcoming NFT collections as well as future metaverse products which the company has planned as part of its Web3 strategy. Commenting on the development, Tony Douglas, Group CEO at Etihad Aviation Group, said:
"We're excited to launch our first NFT collection, EY-ZERO1, which not only offers collectors, aviation enthusiasts and travellers a unique work of art, but provides real-world travel and lifestyle benefits with Etihad Airways."
Flying Over the Energy-Efficiency Route
The NFT collection will be minted on the energy-efficient Polygon blockchain, in partnership with Aerial.is to track the CO2 emissions of the NFTs. In addition to offsetting the entire carbon footprint of the project, the airline said it would allocate all proceeds from the collection to purchase sustainable aviation fuel in 2022.