The Worldwide Developer Conference (WWDC) 2022 will be hosted by Apple online between June 6 and June 10. It is expected to feature some of the leading experts and advocates within the technology space.
In the lead-up to the 33rd edition of the yearly WWDC event, tech giant Apple has announced plans to showcase the developments of its four new devices and software models: macOS Monterey, iOS 15, iPadOS 15, and watchOS 8.
Apart from that, fanatical forums like MacRumours that center their coverage around supporting and debating Apple’s progress, noted that by clicking on the Memoji characters, an augmented reality (AR) mode is revealed with three trading card characters available for claiming.
These Memoji characters have become a constant fixture in Apple’s consumer branding strategy in the past several years, as the firm recognized the cultural affiliation for mascot and memes brand marketing strategies.
At WWDC, the cards are expected to be positioned as Web2 elements that are only used for collectible purposes, without any intrinsic or tradable value.
Nonetheless, on account of their visual similarity to the avatars developed by RTFKT Studios’ CloneX and animated cards by Gary Vaynerchuk’s VeeFriends Series 2, the Easter egg component has sparked a lot of speculation within the nonfungible token (NFT) space about the possibility of future Apple NFTs.
During Apple’s Q1 2022 earnings call, CEO Tim Cook shared lots of optimism for the societal adoption of augmented reality (AR) and metaverse technologies, highlighting the firm’s intentions to ‘invest accordingly’ in the emerging industry.
Apple’s mixed-reality headset, which offers virtual and augmented functionalities, was scheduled for release during the WWDC conference. Nevertheless, after encountering some technical setbacks in development, such a prospect appears unlikely.
The firm recently applied for a trademark license for RealityOS, which allegedly is the operating software for the mixed-reality headset.