Chinese Sports Brand Li Ning Set to Release Bored Ape Clothing Line

Li Ning, a Beijing-based sportswear and equipment company is set to release a clothing line featuring images of the Bored Ape Yacht Club #4102 after the company actually bought the specific NFT and accordingly obtained all derivative open rights. According to an official announcement made on Weibo, also known as China’s Twitter, the company will be releasing a clothing series of T-shirts and caps with prints of the BAYC image #4102. https://twitter.com/WatcherGuru/status/1518496474803453952 In addition to that, Li Ning will also launch a ‘boring’ pop-up store from April 23 to May 4. The pop-up store which is currently live is reportedly a Sandbox-like metaverse. The company is also planning to build a metaverse venue in Sanlitun, Beijing, restoring a metaverse venue in the real world, and use the boring ape as the leader of Li Ning in China. In the first quarter of this year, the sportswear brand has recorded nearly a whopping 30% year-on-year increase in retail sales, according to a filing to the Hong Kong Stock Exchange last week. Meanwhile, China is yet to set clear regulations on NFT trading, with state media reportedly warning against its hype.