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The WWE has signed a deal with sports platform Fanatics to launch NFT trading cards through Fanatics’ digital collectibles company, Candy Digital. The businesses will work together to create an elevated fan experience including Fanatics Commerce, Fanatics Collectibles and Candy Digital.
WWE Jumps on the NFT Bandwagon
According to a joint statement, Fanatics' digital collectibles company, Candy Digital, will become one of WWE's primary NFT partners. Candy's team of world-class artists, designers, will curate and build a full range of high-quality trading card NFTs featuring WWE's biggest moments and stars. Some of the upcoming NFT collections will be released sporadically, correlating with the unpredictability of the wrestling business.
“Fanatics is the industry leader and Michael Rubin is a visionary,” said Vince McMahon, WWE chairman and CEO, in a statement. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars.”
https://twitter.com/WWE/status/1508422407580753922 NFTs and trading cards have become a hot area in the sports world, with companies like Tom Brady’s Autograph and NBA Top Shot creators Dapper Labs all exploring the space. While Candy Digital is a newer entrant but with Fanatics behind it's definitely going to make a splash.