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After many big companies such as Red Bull, Victoria’s Secret, Walmart, and more, the famous film production company Warner Brothers announces entering the NFT world. The big news came as no surprise after major companies entered the web3 world.
In collaboration with Cartamundi, Warner Brothers Consumer Products will launch hybrid physical and NFT trading cards. This will allow different users and fans to own these cards in many shapes.
The hybrid cards will be priced from $5 to $120. Users can get these cards via an app called HRO, which also allows users to access the physical cards’ NFTs. The redeemable DC comic NFT cards will be issued using the Ethereum-based layer two (L2) protocol Immutable X.
Warner Bros. also plans to issue a collection of limited-edition cards using imagery and characters from the latest DC Comics film, “The Batman,” starring Robert Pattinson.
Pam Lifford, President of WarnerMedia’s Global Brands and Experiences department, said during the announcement:
Trading cards have been a favorite of fans for decades. Combining that enthusiasm for collecting with a custom NFT is just brilliant, and this program brings the DC brand to fans in a way that’s never been done before,
She also added, saying “This platform will provide fans a whole new way to engage with their favorite characters from across the DC multiverse and even expand their ability to interact with other collectors.”
The release includes 6 Million physical cards with redeemable NFTs, coming in both common and rare versions.
Earlier this year, a collaboration between Warner Music Group (WMG) and Splinterlands was announced, aiming to develop play-to-earn games. The P2E games will give players rewards that include NFTs. Players can then “trade, sell, or lease anything they earn in-game.”
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