The Gemini-owned platform helped bring digital collectibles to a broader audience by simplifying $NFT purchases. It was one of the oldest $NFT trading platforms and hosted curated “drops” with artists like Beeple and Grimes, and accepted credit card payments, a rarity in a crypto-native market.
At its peak in mid-2021, Nifty Gateway had facilitated over $300 million in sales. But in April 2024, the company shifted away from marketplace operations, rebranding as Nifty Gateway Studio.
The focus moved toward building onchain creative projects in partnership with brands and artists.
“This decision will allow Gemini to sharpen its focus and execute on the vision of building a one-stop super app for customers,” the marketplace’s parent company, Gemini, wrote in a blog post. “We will continue to support NFTs via the Gemini Wallet.”
The $NFT market reached a $17 billion market capitalization in early 2022 but has since been in a long, drawn-out bear market. Its current market capitalization is now at $2.8 billion.
Read more: Founders of Gemini-Owned $NFT Marketplace Nifty Exchange Are Leaving the Company