news.bitcoin.com
Non-fungible token ($NFT) sales saw an increase in July, jumping 50.14% higher than sales recorded in June. Despite the rise, $NFT sales in July 2025 were still 35.02% lower than the numbers recorded at the end of 2024.
From Bust to Bump: $NFT Market Sees 50% Lift, but Is It Too Little, Too Late?
This past July, stats from cryptoslam.io show Ethereum led all blockchains in $NFT sales volume, recording $296.5 million—a 69.63% increase from the previous period. Much of that was driven by $NFT collections such as Cryptopunks, which brought in $62.7 million, up 491.79%, and Pudgy Penguins, which saw a 369.58% rise to $26.2 million in sales.
Bitcoin NFTs took second place with $77.4 million in digital collectible volume, a 45.79% uptick. BRC-20 NFTs contributed $18.9 million of that total, growing 68.54% in the same time frame. Polygon ranked third by blockchain volume at $62.1 million, despite Courtyard NFTs pulling in $53.5 million. That marked a 25.62% drop for the collection and nearly a 60% decline for the Polygon overall.
Mythos and BNB Chain both saw steep declines in activity in July—down 55.05% and 54.33% respectively—while Solana held relatively stable with an 8.63% gain. Blockchains such as Cardano and Flow posted moderate gains of 52.94% and 55.45%, but with smaller volumes, each just under $7 million. Immutable and Avalanche also posted double-digit losses, rounding out a mixed month across chains and collections.
The $NFT scene has been on a steady downtrend since its heyday in 2021 and the start of 2022. Monthly sales once rocketed past $6 billion during the mania, but the momentum fizzled quickly and stayed in decline for months on end. By mid-2022, volume had already slid under the $1 billion mark. While there have been a few fleeting upticks since, none have come close to revisiting those explosive peaks.
This dip in volume tracks with the broader slowdown across the $NFT market, which hasn’t shown any meaningful rebound over the past year. That said, July brought a noticeable pop—sales jumped 50.14% from June’s $389.634 million to $585.122 million. Still, it’s a far cry from the $900.540 million notched in December 2024.