Marina Abramović partners with TAEX for new gamified NFT collection

Serbian performance artist Marina Abramović has partnered with digital marketplace TAEX to release three new $NFT drops that symbolize various elements of her work.

According to Artnet’s report, Abramović has decided to return to the blockchain with a new $NFT project titled Marina Abramović Element or MAE. The project marks her return to the web3 sphere since her first venture in 2021 when she offered her 2001 art piece The Hero as collectible NFTs.

For her latest project, Abramović is collaborating with the digital marketplace TAEX to release three themed NFTs imbued with interactive features that showcase different aspects of the artist’s work throughout the years. Inspired by a fictional story created by Abramović, the project will take place beginning in May up until September 2025.

The first $NFT drop revolves around the Art theme, exploring symbols and archetypes from Abramović’s artistic practice. The second drop is called Life, which showcases how she utilizes different locations, gestures and outfits in her artwork. Finally, the last $NFT drop will be called the Marina Abramović Method, in which she presents her journey of self-discovery through establishing the Marina Abramović Institute back in 2023.

Each $NFT drop will consist of different formats and rarity levels. Ordinary for still images, Rare for looped animations, and Epic for looped animations that get adapted into real-life moon cycles.

In addition to the three $NFT drops, traders can also collect what is called Transformational Crystals by playing specifically designed games. The second $NFT drop will come with a game called Maze, while the Counting Crystals game will be launched alongside the third drop. Collectors will be able to earn Transformational Crystals from these two games.

By holding Transformational Crystals, participants will be able to mint a limited-edition 5D MAE Performance and 5D MAE Avatar NFTs.

After the final drop, MAE will commemorate the end of her collection in November with an event called The Great Mint, where $NFT collectors will be able to mint the project’s final $NFT, the MAE token.

The MAE token will be released in the form of video artworks and animations that show Abramović’s digital avatar performing new iterations of her famous pieces.

However, in order to mint the MAE token, traders must have first either collected all three Epic NFTs from the previous drops and a Transformation Crystal or three Rare NFTs and a Transformation Crystal.