Sticker Shop Launches on Telegram With Tradable NFT Decals on TON

Tradable $NFT stickers are launching on Telegram via The Open Network (TON).

Open Builders—the team behind viral tap-to-earn game Notcoin—and the DOGS meme coin community announced Tuesday that they have teamed up to open Sticker Shop. The Telegram mini app will sell limited edition digital sticker packs purchased via Stars, the messaging platform's native in-app currency that’s tied to Toncoin (TON).

Purchased stickers can be shared in chats and bought and sold via marketplaces (such as Getgems) as NFTs. Each sticker series will be capped at a specific number, creating scarcity and potential value for collectors.

"Over 500 billion stickers are sent monthly by users on Telegram. Tokenized stickers are the new mass adoption meta,” said Notcoin and Open Builders founder Sasha Plotvinov, in a statement.

Sticker Shop will feature collaborations with projects such as Pudgy Penguins, Flappy Bird, and the Bored Ape Yacht Club. Telegram trading app Blum is also dropping a series at launch, while the “King Dogs” sticker series will celebrate the DOGS meme coin on TON.

Pavel Durov, the co-founder of Telegram and one of the original builders of TON, said at April’s Token 2049 conference in Singapore that the messaging platform planned to tokenize stickers via the TON blockchain. The move would enable ownership rights for buyers and provide an overwhelming share of the sale price as revenue for creators.

Sticker Shop is inspired by Durov’s vision, an Open Builders representative clarified to Decrypt, but it is not an official Telegram project nor a collaboration with Durov himself.