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Main Takeaways
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Binance and Brazilian Football Confederation (CBF) launch the first Binance Free Pass for the main football league in Brazil.
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Binance users residing in Brazil who hold the Brasileirão Betano 2024 NFT (non-fungible token) will have a chance to get a Binance Free Pass that grants them access to any match of the season for free, which they can attend with a companion. The initiative will draw 4 Free Passes which will allow their holders to choose, up to 7 days in advance, one match per round with the home supporters anywhere in the country, without restrictions of clubs or stadiums. The NFT is free for all Binance users who wish to redeem it.
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The league’s NFT also give other benefits such as the chance to collect rare collectible football items and discounts on Binance and CBF Academy’s School of Management and Business Courses.
The “Golden Ticket” Inspiration
Inspired by the concept of the "Golden Ticket", Binance Free Pass will offer a unique experience inside the stadiums. In addition to guaranteed access to the games, winners will also be informed in advance which matches will be available for Match Days Experiences, allowing them to redeem the gift before other users.
Binance users residing in Brazil who hold the Brasileirão Betano 2024 NFT (non-fungible token) will have a chance to get a Binance Free Pass that grants them access to any match of the season for free, which they can attend with a companion. The initiative will draw 4 Free Passes which will allow their holders to choose, up to 7 days in advance, one match per round with the home supporters anywhere in the country, without restrictions of clubs or stadiums. The NFT is free for all Binance users who wish to redeem it.
The league’s NFT also gave other benefits such as the chance to collect rare collectible football items and discounts on Binance and CBF Academy’s School of Management and Business Courses.
This is the kind of initiatives that mark Binance a notch ahead of its competitors, as Binance continues providing real-world benefits and values to its loyal users. For Binance users who are also avid sports fans, having greater interaction opportunities with their clubs and idols is something that would keep them engaged in using Binance products. Guilherme Nazar, general manager for Binance in Brazil spoke positively on how the largest crypto exchange in the world recognizes the immense potential for sports to merge with digital assets, which is especially remarkable in the nation of football. This synergy facilitates access to customers’ passions and idols, while offering new revenue streams for clubs, athletes, and institutions on a global scale.
A study by consulting firm Deloitte on the relationship of sports fans with their favorite teams and athletes shows that the highest-value NFTs are the ones that offer tangible benefits. According to the study, about 15% of Gen Z fans (born between 1995 and 2010) have already purchased digital assets, attracted mainly by exclusive and free products, exclusive experiences with athletes, and chances to win tickets with premium seats at matches and events.
Free NFT With Real-World Benefits
The Brasileirão Betano 2024 NFT maintains the same mechanics and prizes as last year. Holders of the 2023 season NFT carried the unused points to this year's season token.
This year's NFT also has a new design, developed by the crypto community in Brazil and fans of the football championship through a competition. The three best creations were selected by Binance and CBF, and submitted to voting on Brasileirão Betano's social media. São Paulo-based designer Vanderson Chacon stood out as the winner.
Launched for the first time in 2023, the league's NFT had its second edition released in April this year. The exclusive championship token guarantees real-world benefits to holders, who also have the chance to accumulate points throughout the season and redeem tickets and VIP experiences at games, as well as rare and collectible football items such as trophies and autographed official club shirts and balls. Additionally, the NFT offers a discount on transaction fees on Binance and CBF Academy's School of Management and Business courses.
How to Apply
To participate in the draw that will define the winners of the Free Pass, users need to follow a few simple steps:
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Register on CBF Fanverse.
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Complete the KYC (Know Your Customer) or the identity verification process on the Binance platform.
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Redeem the free NFT of the season.
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Opt-in to the promotion: sign up for the promotion directly on this landing page on Binance website.
What Is an NFT?
A non-fungible token (NFT) is any type of digital asset represented and stored on a blockchain token that is unique, collectible and immutable. Examples of NFT include the image of a painting, a song, virtual land, game skins, and so on, to cite only a few.
These tokens have been drawing more attention in recent years as they offer a new form of experiencing and owning digital assets. A Deloitte survey shows that transactions with these assets reached US$ 2 billion in 2022 alone.
In sports, they can serve as a sort of membership or loyalty token to unlock real-world benefits, such as a source of income, access to images and behind-the-scenes team conversations that facilitate closer connection with specific players, and many more.
Why do I need KYC?
Know Your Customer (KYC) is a mandatory process to check and verify people's identities, in order to prevent money laundering and other illicit financial activities. These checks increase security to users. Brazilians can complete their KYC verification with basic government issued documents and proof of address.