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Dapper Labs, one of the renowned blockchain companies in the NFT ecosystem, has reignited the NFT phenomenon ahead of Sunday’s Super Bowl. According to reports, the NFT creator is taking advantage of the event to advertise promotional drops that coincide with the mega sporting event.
Dapper Labs reportedly issued promotional packs of its “NFL All Day” digital collectibles during the playoffs in January. Following the promotion, the NFTs have recorded impressive sales, including a Tom Brady NFT that sold for $40,000. According to the company, another digital piece featuring quarterback Aaron Rodgers also fetched $34,000 in sales.
Reports show that Dapper Labs NFT All Day, digital collectibles of video highlights people can trade on an open marketplace, has sold nearly $10 million since the NFL’s regular season began in September.
The increased momentum in Dapper Labs’ promotional efforts suggests the Web3 company aims to take advantage of America’s biggest sporting event to good effect. The blockchain firm has reportedly released NFTs that feature famous moments in the careers of all-time great, Super Bowl-winning quarterbacks like Joe Montana and John Elway.
In addition to the released NFTs, Dapper Labs convinced the two Hall of Fame inductees to promote the digital collectibles, as seen on a post by NFL All Day on X (formerly Twitter). The event could mark a comeback for NFTs following a protracted slowdown in the digital collectible market since the bear market.
The Super Bowl is one of America’s most significant sporting events, and Sunday’s match is between the San Francisco 49ers and Kansas City Chiefs in Las Vegas. It is a sporting festival that many consider a viable yearly marketing opportunity in the U.S.
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