During Miami Art Week, Snoop Dogg, a hip-hop musician, and NFT collector, unveiled his first NFT partnership with mixed media artist Coldie on the non-fungible token marketplace SuperRare.

You don't only see it; you can also feel and hear it. You have a knack for digging. I want this item to stand out in the metaverse as a symbol of my vision. "It's Decentralized eyes," said Snoop.

This token was created on SuperRare, and it will be available for purchase until December 3rd.

Biding Potential

Bidding on the item has already hit 169 ETH, or slightly over $750,000, with three days left in the auction the Snoop Dogg has previously published a series of NFTs dubbed "A Journey With the Dogg," revealed himself as an NFT collector, founder of a series of NFTs featuring hip-hop icons, and sold NFT tickets for a party on the metaverse platform The Sandbox.

In a joint venture with NFT, Snoop Dogg

NFTs, which are algorithmically unique digital tokens that establish ownership of content such as artwork and music, have exploded in popularity in the previous year, with multimillion-dollar sales of NFT artworks catching attention.

Snoop Dogg's Decentral Eyes Dogg is an animated mosaic of photos from his life, synced to new music produced by Snoop for the NFT. "The technology employed lets the audience to go around the piece and see highlights of my career with some voice commentary from me," Snoop said on Twitter when the piece was unveiled.

In April of this year,  made their first foray into NFTs. He teamed up with Nyan Cat to form the "Nyan Dogg" NFT at the time. The NFT was listed on the OpenSea exchange and sold for $14.2 Ether tokens, which were worth over $30,000 at the time.

The NFT was launched on April 20th, along with two additional works of art labeled "Hazy Nyan Cat" and "Nyan Blunt," both of which were auctioned for 0.420 ETH each.