Coca-Cola Launches New NFT Collection on Coinbase’s Base Blockchain

Global beverage giant Coca-Cola has forayed into the non-fungible realm by releasing a series of non-fungible tokens (NFTs) on the newly-launched Coinbase layer-2 blockchain Base.

Coca-Cola Launches $NFT Collection on Base

The new collection, “Masterpiece,” brings together timeless artwork with new works from upcoming talents, all intertwined with the iconic signature silhouette of Coca-Cola’s bottle. Specifically, the collection will feature classic pieces like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer, alongside contemporary works by talented artists like Aket and Vikram Kushwah.

The works from the aforementioned artists have now taken on a new dimension as they are now being transformed into digital collectibles available to art collectors and enthusiasts on the public blockchain.

According to Coinbase, the Masterpiece $NFT collection is not just art but “an embodiment of the dynamic convergence between art, technology, and human connection.” Moreover, by making the art available as digital collectibles, Coca-Cola is paving the way for other prominent brands to explore innovative ways of better engaging with the new digital age.

“This collection transcends the physical limitations of a traditional art gallery, expanding its reach and impact across the globe,” Coinbase said.

Coinbase noted that minting for the collection is already open and will end in a short window of just two days. Each $NFT will be prized at the range of 0.0011 $ETH to 0.014 $ETH, appealing to all collectors.

Prominent Brands to Release NFTs on Base

Coca-Cola’s $NFT is just one of the long list of prominent brands releasing digital collectibles on the Base blockchain. Popular decentralized autonomous organization (DAO) Friends With Benefits (FWB), and $NFT platform Zora are also releasing NFTs on the network. Pixelmon, Showtime, and Indelible are also on the list.

Base is an Ethereum-based layer-2 network introduced by Coinbase in February. The network, powered by Optimism’s OP Stack, completed its phased launch on August 9 and was officially open to the public. According to blockchain analytics platform Dune Analytics, over $212 million tokens had been bridged to the network as of Monday.