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Coca-Cola has launched its exclusive “Masterpiece” NFT collection on Base, Coinbase’s Ethereum Layer 2 network, marking the company’s entry into the burgeoning non-fungible tokens (NFT) market. The iconic Coca-Cola bottle serves as the unifying theme for this cutting-edge collection, which features a fusion of timelessly beautiful classics and cutting-edge artwork.
Leading cryptocurrency exchange Coinbase, which launched its extended “Onchain Summer” campaign on August 9 to commemorate Base’s mainnet launch, made the historic announcement on a Sunday. The campaign presents a number of onchain artistic, gaming, and musical projects in order to highlight the capabilities of the Layer 2 chain.
In the “Masterpiece” NFT compilation, renowned works like Edvard Munch’s “The Scream” and Johannes Vermeer’s “Girl with a Pearl Earring” are expertly incorporated. These timeless works of art are skillfully woven together with more recent works by artists like Vikram Kushwah and Aket. The iconic design of the Coca-Cola bottle serves as the unifying element that binds them all together, resulting in an alluring and attractive onchain collectible. Notably, this collection was influenced by the recent “Masterpiece” Coca-Cola commercial, which clearly shows the influence of artificial intelligence.
The NFTs are being produced using the mint.fun platform, and as of Wednesday, almost 50,000 NFTs have already been produced. These collectibles are priced between 0.0011 and 0.014 ETH, but intriguingly, some are currently on sale on the NFT marketplace OpenSea for less than it costs to mint them.
Coca-Cola has previously ventured into the world of NFTs. The beverage juggernaut organized an auction for four unique NFTs in July 2021, raising more than $575,000 for charitable causes. Additionally, Coca-Cola released 136 collectibles in July 2022 to commemorate Pride Month, illustrating its dedication to investigating the versatile potential of digital art and tokenization.
The Coca-Cola NFT collection is now a part of the “Onchain Summer” initiative, which highlights a number of noteworthy projects, including the “Friends With Benefits” partnership, which introduces “New Era ETH” and “New Era BTC” NFTs in collaboration with the enigmatic crypto figure Cozomo de’ Medici. Famous brands like Optimism, Atari, and now Coca-Cola are among the other participants.
August 9 marked the start of the multi-week event, which will end on August 30. Coinbase is providing grants to initiatives that are actively enhancing and expanding the Base network in addition to these creative endeavors, encouraging innovation and expansion within the Layer 2 chain ecosystem.
Recent events have highlighted the Base network’s increasing importance. The social network integration with friend.tech is partially responsible for the daily active user count surpassing the milestone of 100,000 for the first time. According to data from The Block’s extensive data dashboard, the volume of Ethereum Layer 2 transactions is also quickly approaching that of other popular scaling solutions like Optimism and Arbitrum. The effectiveness and scalability that Layer 2 solutions like Base bring to the blockchain industry are highlighted by this performance.
The merging of Coca-Cola and the Non-Fungible Token (NFT) market reveals remarkable progress for both the business and digital art world, showing the combination of technology, creativity, and economics that makes up today’s time. As the “Onchain Summer” initiative continues to grow, it gives us an exciting glimpse into what blockchain innovations may bring in the coming years.