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Coca-Cola has unveiled its inaugural NFT series named "Masterpiece," marking its foray into the world of non-fungible tokens.
The company introduced this NFT assortment on the Base blockchain, Coinbase’s Layer 2 solution, in conjunction with its Onchain Summer event.
As disclosed in an official statement released on August 13, the Masterpiece compilation encompasses iconic artworks such as “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer. This assortment also integrates contemporary creations from artists like Aket and Vikram Kushwah. The statement reads:
“The Masterpiece collection uniquely harmonizes timeless artistic treasures with fresh creations from burgeoning talents, all woven together by the iconic Coca-Cola bottle.”
This collection showcases a diverse array of artworks, amalgamating the artistic brilliance of conventional and modern craftsmen hailing from various corners of the globe. It provides them with an avenue to showcase their skills on a worldwide stage. Fatma Ramadan, a visual artist from Egypt, expressed, “I take pride in my association with Masterpiece because my work shares space with an eclectic cohort of artists representing diverse countries.”
Furthermore, the company disclosed that these artistic pieces were once featured in Coca-Cola’s Masterpiece Global Campaign, underscoring the innovative aspect these collections adopt while embracing the digital medium. The company’s objective is to make these aesthetic creations accessible to art aficionados participating in the Onchain Summer event.
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Coinbase took to Twitter to celebrate the launch of Coca-Cola’s Masterpiece:
ᴏɴᴄʜᴀɪɴ 🟡 ꜱᴜᴍᴍᴇʀ@CocaCola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists.
Mint now: https://t.co/xTWyI3O7IW pic.twitter.com/9wxFgt8qOh
— Coinbase 🛡️ (@coinbase) August 13, 2023
Coca-Cola reiterated that the freshly introduced NFT compilation is not merely an assemblage of art but a “manifestation of the dynamic intersection between art, technology, and human relationships.” By bringing these artworks into the contemporary realm, the platform eliminates the constraints of traditional artistic forms, offering a more expansive global encounter.
In a connected development, Reddit, the social networking platform, recently unveiled its fourth-generation avatar NFT collection, an addition to its prior array of NFT offerings. Despite facing substantial community backlash at launch, the collection has garnered considerable popularity within the market.