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Soft drink giant Coca-Cola has released a NFT collection called “Masterpiece” on Coinbase‘s Ethereum Layer 2 platform Base, bringing together classic and modern artworks. The collection includes both traditional and contemporary pieces from iconic artists, combined with the famous Coca-Cola bottle on a blockchain.
NFT Collection Unites Classic and Modern Artworks
Coinbase announced that as part of the “Onchain Summer” initiative, Coca-Cola has launched the NFT collection “Masterpiece” on Base. The announcement stated that “Coca-Cola is bringing its global Masterpiece advertising campaign to the blockchain with iconic works from leading artists.”
The NFT collection combines classic masterpieces such as Edvard Munch’s “The Scream” and Johannes Vermeer’s “Girl with a Pearl Earring” with contemporary works by artists like Aket and Vikram Kushwah, creating a unique collection on the blockchain. The collection draws inspiration from the company’s recent “Masterpiece” advertising campaign, partially generated by artificial intelligence.
While there are eight versions of the NFTs ranging from 0.0011 ETH to 0.014 ETH, some are being sold below the mint price on the NFT marketplace OpenSea. Approximately 50,000 artworks have been minted on the mint.fun platform so far, with minting ending on August 16.
Coinbase’s Onchain Summer
Coinbase’s “Onchain Summer” initiative was launched on August 9 to celebrate the mainnet launch of Base. The aim is to showcase the efficiency and cost-effectiveness of the Layer 2 blockchain, and the event continues with multiple cross-chain art, gaming, and music projects. Coca-Cola’s NFT collection accompanies the Friends With Benefits project, which includes “New Era ETH” and “New Era BTC” NFTs created in collaboration with Cozomo de’ Medici, an anonymous crypto individual participating in the month-long event ending on August 30, along with Optimism and Atari.
Last week, the daily active user count on Base surpassed 100,000 for the first time, partly attributed to the friend.tech social network. The daily transaction volume on Ethereum Layer 2 is closely monitored as it rapidly approaches the scaling solutions of Optimistic Rollup and Arbitrum.