Snoop Dogg and Happi Co. Bring NFT-Inspired Ice Cream Line to Walmart Stores

Snoop Dogg is making waves again, this time teaming up with Happi Co. to introduce an exciting new line of ice cream called Dr. Bombay. Combining the world of NFTs with real-life treats, Dr. Bombay Ice Cream will hit the shelves of 3,500 Walmart stores starting this week, priced at $4.98 per tub.

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Drawing inspiration from Snoop Dogg's very own NFT character, the Dr. Bombay brand will debut with a delightful array of seven flavors, promising a West Coast vibe that captures the essence of where the legendary rapper hails from.

The flavors include Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Rollin' In the Dough, S'more Vibes, Syrupy Waffle Sundaze, and the lively Tropical Sherbet Swizzle.

For Snoop Dogg, ice cream holds a special significance as more than just a snack; it's a way to unwind, relax, and find joy.
"That's exactly what I want Dr. Bombay Ice Cream to do—bring a smile to your face and ease your mind," Snoop expressed.
The rapper has poured his heart and soul into perfecting these flavors, and he's eager for fans worldwide to experience the delicious creations.

But Dr. Bombay isn't just a catchy name; he's also Snoop Dogg's beloved sidekick, adding a playful and mischievous element to the brand's identity both on social media and in-person interactions. The charismatic ape infuses unexpected fun into the ice cream line, reflecting the vibrant and dynamic nature of Snoop Dogg's persona.

Sam Rockwell, CEO of Happi Co., shared the company's vision behind partnering with Snoop Dogg, stating, "As a company, we're always looking to develop products and partner with personalities and brands that embody authenticity. The collaboration with Snoop Dogg was a natural fit due to shared core values, which, Rockwell believes, are essential for a strong partnership," added Sam.
The goal of Dr. Bombay Ice Cream is to keep people constantly craving the next delicious bite.
The flavors and the experience aim to embody the true essence of the West Coast lifestyle that Snoop Dogg cherishes.

Snoop Dogg's entrepreneurial journey has been nothing short of remarkable, with ventures spanning cookbooks, wine, and now, ice cream. The iconic rapper rose to fame after being discovered by Dr. Dre in 1992, and his music career has been an ongoing success ever since. Now, with Dr. Bombay Ice Cream, Snoop Dogg is bringing the same energy and flair to the world of frozen treats.

As a nimble CPG company, Happi Co. has found the perfect partnership in Snoop Dogg. The two entities share core values and brand vision, making it an ideal recipe for success. The company aims to be a pioneer in the CPG industry, setting new benchmarks in product development, and the collaboration with Snoop Dogg is a testament to their commitment to authenticity and innovation.

With Dr. Bombay Ice Cream making its debut in select Walmart stores, fans and ice cream enthusiasts alike can look forward to indulging in a delicious treat that blends Snoop Dogg's unique creativity with the joy of sharing something special with the world.

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For more information about Happi Co. and their lineup of consumer packaged goods, including Dr. Bombay Ice Cream, please visit their website: www.happi.com