Ducati Kicks Off Waitlist for Web3 Digital Collectibles in Partnership with XRP Ledger

Ducati, the renowned motorcycle manufacturer, is gearing up to present an exciting new digital collectible program, marking its entry into the Web3 world. This innovative initiative aims to provide a fresh and immersive experience for enthusiasts while presenting the storied history of the company, its vibrant present, and its future through cutting-edge digital technology.

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The fusion of Ducati's rich heritage of excellence and craftsmanship with the dynamic potential of Web3 represents a thrilling prospect for the brand and its global community of devoted Ducatisti.

The digital collectible program seeks to open the doors of Borgo Panigale wider than ever before, allowing motorcyclists, racing enthusiasts, and tech aficionados worldwide to delve into the Ducati universe and discover the profound sense of belonging that comes with being part of the Ducati community.

Embracing the power of blockchain technology, the sequence of digital collectibles will vividly narrate the legendary journey of the Ducati brand.
The collection will be hosted on the XRP Ledger, an energy-efficient, decentralized, and open-source layer-1 blockchain, powered by a dynamic global developer community.
The first digital collectible to be unveiled by the Bologna-based manufacturer is an engaging video sequence showcasing the evolution of Ducati logos adorning the tanks of motorcycles produced in Borgo Panigale, spanning from 1946 to the present day.

This initial release is a heartfelt gift from the brand to its cherished fans, allowing them to carry the emblem of their passion wherever they go while embarking together on an exciting journey into the Web3 world.

The launch of this inaugural free digital collectible is set for July 26, and all enthusiasts who register on web3.ducati.com within seven days from the release date will receive it as a special token of appreciation. Moreover, registrants will gain privileged access to forthcoming releases as part of this exhilarating project.

Those who join the platform after August 2 can still participate in subsequent releases of limited edition Ducati digital collectibles, ensuring that no fan misses out on this extraordinary opportunity.

Ducati: At the Forefront of New Technology

For Ducati, the commitment to digital innovation has always been deeply embedded in the very fabric of the company's culture. Since embracing the first generation of digital services, Ducati has been at the forefront of leveraging new technologies to engage, entertain, and foster the passion of its vast community of followers worldwide.

From pioneering the online sale of its first motorcycle on January 1, 2000, to creating Desmoblog, a dedicated platform fostering exchange between Ducatisti and top management, and organizing chats with Ducati Corse riders, the company's trailblazing journey into the digital era has been nothing short of impressive.

Stepping into the Web3 world marks a natural evolution of Ducati's digital strategy, seeking to enhance the already thrilling experience of riding a Ducati motorcycle and sharing passion with fellow community members. As the company ventures into this transformative territory, it collaborates with the esteemed Web3Pro™, a prominent player in the Web3 realm, to explore new possibilities in products and services.

To keep enthusiasts updated on the digital collectibles project and the release schedule, a dedicated Twitter profile will be created. Subscribers to MyDucati will enjoy the privilege of being the first to receive detailed calendars and exclusive insights into this extraordinary journey.

Ducati's journey into the Web3 world is set to redefine the connection between a revered brand and its global community, fostering a unique and interactive experience that celebrates the spirit of innovation, creativity, and passion that has defined Ducati throughout its storied history.