Nike NFTs Will Be Incorporated Into EA Sports Games

Nike NFT marketplace .Swoosh will be incorporated into future EA Sports video games.

While neither EA nor Nike has released information about which titles will include Nike virtual athletic attire, EA has a suite of sports-related games, most famously, FIFA.

Nike said it will give more specifics on how its NFTs — which it only refers to as “virtual creations” — will be included into EA’s games “in the coming months,” according to a statement from Nike.

EA is Nike’s latest partner in its bid to incorporate Web3 into its business. Ron Faris, a vice president of Nike Virtual Studios, said in a statement that the partnership will unlock “new experiences for our .SWOOSH community and the massive EA SPORTS fan base.”

The shoe manufacturing giant launched Polygon-enabled .Swoosh in November 2022, and Blockworks previously reported that users can trade NFTs on the platform as well as gain access to tangible products and events.

At launch, Blockworks also reported that .Swoosh was already working with top athletes including Cristiano Ronaldo, Lebron James, Michael Jordan and Serena Williams.

On May 15, .Swoosh, which is still in beta, released its first NFT sneaker collection called Our Force 1 — a reference to the brand’s popular Air Force 1 sneakers — and over 97,000 have been sold to nearly 53,000 addresses, according to Polygonscan.

The Our Force 1 collection is limited to those with .Swoosh IDs, which are necessary to access the NFT platform. Nike’s general access sale opened on May 24 and closed in the early morning hours of Thursday, June 1.