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Starbucks Airdropping More NFTs in June to Expand Web3 Rewards Program

source-logo  blockworks.co  + 1 more 26 May 2023 15:39, UTC

Starbucks is preparing an NFT airdrop for members of its Odyssey rewards program as part of the company’s foray into Web3.

Users will have to meet specific criteria to be eligible to receive a so-called “limited-edition stamp” from the coffeehouse giant, Starbucks told Odyssey members in an email obtained by Blockworks.

First, the airdrop is only available for US residents. Second, each participant must be a Starbucks rewards member, and enrolled in Starbucks Odyssey, the company’s waitlisted Web3 rewards platform. The program launched in beta back in September 2022, and remains available only to a select number of individuals.

Provided that a participant is an Odyssey member, they will then have to make sure to have completed two “journeys,” and that they already own at least one limited-edition NFT stamp. Journeys are challenges that users can complete to win stamps embedded with rewards points. One such example of a journey could be going to a different Starbucks store or trying a new drink, a former Starbucks executive told Blockworks in December.

Users who meet all of these qualifications by the company’s specified date will be eligible for the airdrop, according to Starbucks Odyssey’s airdrop terms.

The terms also state that “you are not guaranteed a Stamp of your choosing […] you will receive a Stamp as determined by Starbucks in its sole discretion.”

Starbucks has shown continued interest in the world of digital ownership. Last month, it released the “First Store” NFTs with many of the collectibles in the bundle depicting the original, much humbler Starbucks storefront that opened in downtown Seattle back in 1971.

In the last 24 hours, the First Store collection has generated the highest sales volume on NFT marketplace Nifty Gateway.

Blockworks has reached out to Starbucks concerning the upcoming airdrop.


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