Nike's Dot Swoosh Platform Takes a Step Towards Web3 with Air Force 1 NFTs | Blockster

Nike has made a splash in the Web3 space with its plans to launch a community platform called Dot Swoosh. This digital community and virtual creation platform has been in beta since its launch in November 2022. The platform is designed to enable users to create and interact with virtual creations, with a particular focus on Nike’s iconic Air Force 1 shoe.

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Nike has taken a slow and controlled approach to the rollout of Dot Swoosh, but the company is now starting to make moves. In mid-April, Nike released digital posters of its Air Force 1 shoes to randomly selected beta members. These posters, which reimagined heritage Nike ads, gave priority to members of Nike’s Diversity, Equity, and Inclusion communities.

Holders of the posters will have early access to purchase Dot Swoosh’s first digital-creation collection, “Our Force 1,” on May 8.

The Our Force 1 collection will consist of “digital boxes” that are priced at $19.82 each. This price is a nod to the year the Air Force 1 was first released. Each digital box will contain a “digital version” of the iconic shoe, ranging from “favorite classic[s]” to those with a “more futuristic twist.”
The collection will also include virtual creations by the winners of the “Your Force 1 Challenge,” Dot Swoosh’s first opportunity for fans to collaborate on a design with the brand.
Although Nike has not used the terms “NFT” or “blockchain” when describing the Dot Swoosh project, the virtual shoes will be NFTs. Beta members who received posters will be able to purchase OF1 boxes first, followed by the general Dot Swoosh community on May 10.

After the sale, purchasers can participate in a communal “reveal” to see their new digital shoe (NFT) and view the entire collection.

Nike has big plans for Dot Swoosh beyond the launch of the Our Force 1 collection. The company plans to enhance the Dot Swoosh experience by offering exclusive physical products and members-only experiences. Nike will also launch a marketplace where members can “acquire more virtual creations and grow their collections.”

The launch of Dot Swoosh and the Our Force 1 collection demonstrate Nike’s commitment to Web3 and the potential of NFTs. With its focus on community, virtual creations, and member exclusivity, Dot Swoosh has the potential to become a major player in the Web3 space.

It will be interesting to see how Nike continues to innovate and expand the platform in the coming months and years.