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Starbucks mailed to Odyssey beta testers with the subject line “We’re Getting Closer” suggesting that a public rollout will happen soon.
Following its NFT drop that sold out in a matter of minutes, Starbucks is now all set to inaugurate another collection this week and claims that a public launch for its Odyssey Web3 rewards programs is being awaited.
On Wednesday, April 19th, Starbucks will introduce its First Store Collection which consists of more than 50,000 NFT stamp collectibles minted on the Ethereum scaling network Polygon. The NFTs are also priced at $100 apiece, like the initial drop that rolled out only 2000 NFTs.
Every new NFT is expressed as a multimedia collage of pictures, in-store textures, and significant icons, drawing inspiration from the company’s first store in Pike Place Market in Seattle. Purchasing an NFT also helps users purchase 1500 points towards rewards in the Starbucks Odyssey app. Customers who already possess two Starbucks NFT stamps have early access to the rollout on Wednesday.
Starbucks has been able to make some strong decisions in the direction of Web3 while incorporating it with the rewards program. Most importantly, the release of the First Store collection comes after the massive success of the previous one. The new collectibles have unique virtual souvenirs that emphasize the iconic brand of Starbucks, providing customers a chance to possess a piece of the firm’s history.
Starbucks’ in-pipeline project of the Web3 platform Odyssey has also garnered much attention. The platform plans to provide users a more immersive and rewarding experience via blockchain technology. The platform has passed the beta testing phase and is all set to be public soon. The users are adding to the waitlist to experience the Web3 expansion of the brand’s present rewards project.
A firm official claimed that the program had witnessed remarkable interest from users. Starbucks also mailed to Odyssey beta testers presently with the subject line “We’re Getting Closer” suggesting that a public rollout will happen soon.
The company also offered a first look at the rewards today. The base-level rewards comprised a virtual coffee preparation class or a donation to Feeding America to offer meals for people with a scarcity of food.
The higher-level alternatives comprise the capacity to name a tree at Starbucks’ Cost Rican Coffee farm, a bespoke MiiR 350 tumbler along with an NFT artifact on it, or parallelly a free in-store drink every day for thirty days. Customers get points by finishing in-app goals, like communicating with Starbucks content and purchasing drinks from its shops.
The American Multinational chain also launched a free NFT stamp for early users in December when the market began asking for more NFTs from the company. The first Holiday Cheer Edition 1 stamp has been retraded for more than $2,085 through the formal Nifty Gateway secondary marketplace, even though the present low asking price is at $1050.