Salesforce Has Launched a New Platform to Interact with NFT Collections

Salesforce has launched a new NFT platform aimed at enabling businesses to create and deploy NFTs in a reliable and scalable manner. The platform integrates with Customer 360 to help brands understand how customers interact with NFT collections in both traditional and emerging digital environments. The Salesforce Web3 also includes features that enable personalized experiences in both Web2 and Web3, and the company has partnered with firms and digital agencies to help apply Web3 and leverage blockchain technology, digital wallets, and NFT minting.