coindesk.com
The English Premier League linked up with digital trading card company Sorare to expand its non-fungible token (NFT) offerings.
The deal between the English soccer league and the NFT-based competitive fantasy game allows NFT purchasers to build their own teams and compete in a fantasy version of the competition, Sorare said in a blog post Monday. The deal lasts for four years and is worth a total of 120 million British pounds ($150 million), CityAM reported.
The Premier League joins more than 280 global soccer leagues and all 30 Major League Baseball teams on the Paris-based platform.
Last October, Sky News said that the Premier League planned to hold talks with its 20 clubs to discuss a multiyear deal with Sorare. Sources told the outlet that the league had previously been on the verge of signing an agreement with blockchain software company ConsenSys.
Reports first surfaced in 2021 that the Premier League was taking a “slow and cautious” approach to partnering with a crypto platform to offer new avenues for fan engagement.
Sky News also reported that a separate deal between the Premier League and NBA Top Shots creator Dapper Labs was being discussed.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.