China’s ‘Instagram’ gets NFT makeover with Conflux

Xiaohongshu, or “Little Red Book,” a popular social media application widely described as the Chinese equivalent of Instagram, has integrated layer-1 public blockchain Conflux Network, allowing users to showcase their non-fungible tokens (NFTs) on their profile pages, Conflux announced on Thursday.

See related article: China’s ‘Instagram’ gets into virtual fashion with users strutting NFT clothes

Fast facts

• Conflux said that Xiahongshu’s more than 200 million active monthly users can present their NFTs minted on Conflux on the platform’s digital collectible section called “R-Space.”
• Influencers on Xiaohongshu have recently been strutting NFT clothes. The virtual costumes could start from 20 yuan (US$2.96) for a head ornament, to a sci-fi-themed dress priced at 5,000 yuan on R-Space.
• Singapore-registered Conflux has gained government endorsements in some parts of China and has collaborated with brands such as McDonald’s China.

See related article: McDonald’s China launches first NFT to commemorate 31 years in mainland market