Nike .SWOOSH Web3 Studio Kicks Off with Polygon NFTs

After months of testing, .SWOOSH platform is finally ready to onboard a new generation of digital creators. Its inaugural collection is inspired by Nike's legendary Air Force 1 sneaker collection.

.SWOOSH, Nike's flagship Web3 venture, kicks off on Jan. 25

According to the statement shared by Jasmine Gao, Nike's senior product manager, .SWOOSH, a community-driven platform for Web3 digital art, goes live this Wednesday, Jan. 25, 2023.

.SWOOSH Studio, Nike's home for virtual co-creation, launches this Wednesday 1/25 🚀

Last month, the .SWOOSH community voted on their favorite AF1 sneakers to influence the upcoming Our Force 1 collection journey.

Now, get ready to build it with us. pic.twitter.com/to3VyBgbSJ

— Jasmine🟰lil.SWOOSH 👟🎮🐈🍣 (@jgao) January 24, 2023

The platform was in development and beta testing since mid-November 2022. Its community enthusiasts decided that AF1-inspired sneakers will be the first pieces of digital art to be released in .SWOOSH.

An opportunity to co-create virtual shoes or jerseys together with leading Nike designers is a "killing feature" of the new ecosystem. All offerings will be available as "interactive digital objects."

Built on @0xPolygon. 🦄💫 https://t.co/lGV7jzVq2Z

— Mihailo Bjelic (@MihailoBjelic) January 24, 2023

Polygon Network (MATIC), a high-performance EVM-compatible blockchain, is the technical platform of the new release. Polygon (MATIC) co-founder Mihailo Bjelic welcomed the launch of the new collection.

Polygon Network (MATIC) dominates $NFT landscape

In 2022, Polygon Network (MATIC) esablished itself as the most influential L1 for $NFT products. In October 2022, the release of Reddit tokens made its trading volume rocket by over 1,100%.

In Q1, 2022, Polygon Network (MATIC) scored partnerships with leading luxury brands Dolce & Gabbana and Bulgari. In November-December 2022, Solana's ($SOL) top $NFT collections migrated to Polygon Network (MATIC).

DeGods and y00ts were the most trending of them. Both decided to replace Solana ($SOL) with Polygon Network (MATIC) due to its technical and marketing supremacy.