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Legendary hip-hop artist Snoop Dogg’s latest album, B.O.D.R., has reinvigorated the vibe of blockchain technology in mainstream entertainment. An NFT collection released side-by-side the album expresses the artist’s consistency in engaging the technology-backed evolving industry.
B.O.D.R., standing for “Bacc On Death Row,” is Snoop’s first album after acquiring Death Row Records, a music label founded in 1991. Snoop bought the record label in February 2022, ahead of his iconic performance at the Super Bowl with other industry veterans.
To celebrate its 30th anniversary, Death Row Records released an exclusive NFT collection. The collection, whose holders become members of the Death Row Crypto Club, features seven unique NFTs. The first three are molded by BTC, ETH, and CRO. They feature the three iconic Death Row Inmates. The remaining four are a collaboration between the acclaimed NFT artist, Tilla Vision, and Death Row.
Death Row’s involvement in NFTs is a direct result of Snoop’s influence since taking over the label. He is one of the pioneering musicians to venture into the crypto space with his trade. As far back as 2013, he made the statement that his next album will be “available in bitcoin and delivered in a drone.”
Snoop continues to lead the way concerning blockchain and cryptocurrency adoption in the music industry. He is also known for partnering with blockchain brands at various levels to create awareness and improve adoption. In 2021, Snoop partnered with Sandbox and recreated his mansion in a metaverse project.
Contextually, Snoop has extensively incorporated blockchain technology into his music career. The music video for his latest single, “House I Built” was all virtual and shot from his metaverse mansion.
B.O.D.R. is Snoop’s 20th album, released in collaboration with Gala Music, a new blockchain ecosystem for music artists and fans. 25,000 NFTs were released alongside B.O.D.R. and distributed via Gala Market, offering buyers both virtual and real-life extras, including bonus tracks.