Dajia Jenn Lann Temple in Taichung has found a way to use modern technology that has never been seen before. The temple, about 100 miles down the coast from Taiwan, has released NFTs in honor of the sea goddess Mazu and is already popular with young people. Each year, the temple organizes a 300-kilometer pilgrimage in honor of the sea goddess, and the region's economy relies heavily on tourism revenue. The "Mazu Economy" is based on donations and the sale of temple-related goods.
As a result, the release of the NFT caused a buzz, with media reports saying that the NFT acts as a "priority pass" for people visiting a temple built in the 18th century by the Qing Dynasty. Mazu, a mythical sea goddess popular as the protector of seafarers, attracts pilgrims every year, and digital tokens have boosted her popularity.
Mingkun Cheng, Vice Chairman of the Board of Dajia Jenn Lann Temple, said that NFTs have already increased the number of pilgrims, and the tokens will bring in more than five billion Taiwanese dollars. Since their initial launch in August 2021, over 2,800 tokens have been sold to date, and their current market price is around $18,800.
Image: Ancient Origins