Adidas Unveils Its First NFT Collection: Yields $11 Mln In Revenue

Adidas Originals (adidas Originals), a german sportswear brand, unveils the first blockchain-powered virtual wearables. Top sports brand Adidas dubbed its first collection of NFT wearables as “Virtual Gear.” The launch of the NFT collection accelerates Adidas Originals’ drive to improve its community-based, member-first, open metaverse strategy.