NFTs aren’t all about cartoon Apes, artwork, and sports collectibles. Tokenized assets can have real-world benefits too, with use cases including membership passes, event ticketing, and more. And this holiday season, we’ll see one of those models in action—with a seafood twist.
OneOf—an NFT startup known for music, sports, and brand-centric collectibles—announced today that it has partnered with online seafood delivery service Get Maine Lobster to create an NFT-based membership club. And yes, joining the club entitles paying members to receive deliveries of fresh seafood direct from Maine, including lobster.
Called Lobster Perks+, the membership initiative spans four annual tier levels, ranging from a free entry-level pass that includes discounts and perks to more feature-rich passes that include seafood deliveries, merchandise, and other benefits.
The Captain Club+ NFT, for example, entitles holders to eight lobster tails, wholesale pricing on all other orders, a free upgraded side order, and other perks—including a lobster butter-scented candle for the first 200 buyers.
Meanwhile, the top-end Diamond Club NFT bundles all of the perks from the previous tier with 100 pounds of live, wild-caught lobster spread out across 12 monthly deliveries, valued at $1,250. No pricing has been announced for the three paid tiers, nor is there a firm drop date for the NFTs, although the announcement notes that it’ll be ready for the year-end holiday season.
Additionally, anyone who claims or purchases one of the Lobster Perks+ NFTs will be entered into a sweepstakes, with prizes including additional free lobster deliveries, merchandise, or a trip for a lobster fishing expedition with Get Maine Lobster founder Mark Murrell.
In addition to pricing and timing details, it’s still unclear which blockchain platform the NFTs will be minted on. OneOf mints NFTs on both layer-1 blockchain platform Tezos and Ethereum sidechain Polygon. Decrypt asked a OneOf representative for clarification on all of those details but did not immediately hear back.
The OneOf collaboration with Get Maine Lobster is the latest example of a food industry use case for NFTs, following a growing stack of examples surrounding restaurants.
Flyfish Club, for example, is a private restaurant startup co-founded by entrepreneur Gary Vaynerchuk. The club minted Ethereum NFT access passes in late 2021 and will launch its initial New York City location in 2023.