decrypt.co
If you're going through House of the Dragon withdraws, fear not. Warner Brothers Discovery has you covered.
The creators of Game of Thrones have partnered with the non-fungible (NFT) marketplace Nifty’s to launch a collection of digital collectibles based on the popular television series.
Non-fungible tokens, better known as NFTs, are cryptographically unique tokens linked to digital and physical content, providing proof of ownership for things like artwork, music, and items in video games.
The new collection, "Game of Thrones: Build Your Realm," is a collaboration with digital production company Daz 3D which will design, develop, and produce the collection.
According to Nifty's, the initial sale will begin with the release of avatars inspired by Game of Thrones. The avatars will be bundled with a pack of digital collectibles that collectors can use to upgrade their avatars.
The Game of Thrones NFT collection will include an assortment of digital collectibles, including weapons, companions, and gear, allowing collectors to customize their avatar's stats.
"We're excited to expand the Game of Thrones fandom and franchise with this unique digital collectible program that'll engage fans on a deeper level," said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery, in a statement. He said the collection allows fans to immerse themselves into the show's world, enhancing the overall fan experience.
The collection is a part of a multi-chapter program that will continue across mediums and events. Other collectibles will include iconic moments, locations, characters, and more from the Game of Thrones series.
"Our goal, as always, with the fans, is to create new ways for them to interact with the stories and characters they love," Hackbarth said.
Nifty's first announced itself in March 2021 with backing from Dallas Mavericks owner and vocal NFT enthusiast Mark Cuban. The platform has hosted other Warner Brothers licensed properties, including The Matrix, Space Jam: A New Legacy, and Looney Tunes. Other investors in Nifty’s include Coinbase Ventures and Dapper Labs.
"Nifty's is thrilled to be working alongside Warner Bros. Discovery Global Consumer Products to keep pushing the bounds of creativity and imagination," said Jeff Marsilio, CEO and co-founder of Nifty's.