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- The NFTs are essentially an all-in-one digital experience by Warner Bros.
- The studio has never before offered full-length feature films as NFTs.
Warner Bros. announced on Thursday that NFTs for the 2001 classic “The Lord of the Rings: The Fellowship of the Ring” will be made available on web3.wb.com. The NFTs are essentially an all-in-one digital experience. Since they come with a 4K copy of the film. Along with hours of supplementary behind-the-scenes material, hundreds of stills from the set, and unique augmented reality collectable objects based on the movie.
Eluvio, a Web3 business, created the NFTs. And is putting them on its Ethereum-compatible Content Fabric blockchain, along with all the content data. According to Michelle Munson, CEO and Co-Founder of Eluvio, “The core digital assets themselves, not just the token, are on the blockchain.”
Beginning of New Era
She said that the Content Fabric blockchain is used to approve and distribute all of the streams for the film. Including any augmented reality items, interactive features, or audio commentary.
Unique tokens in the blockchain system, NFTs represent ownership. A single “Lord of the Rings” NFT grants the bearer the same right to see the film’s footage. As would be granted by purchasing the film on Blu-ray DVD.
Moreover, each NFT is basically a digital-only DVD with more sensory, immersive menus and certain special augmented reality (AR) assets, such as Gandalf’s wand, whose QR code may be scanned and studied in various real-world locations through a smartphone, much like a Snapchat filter.
The studio has never before offered full-length feature films as NFTs, so this is a big deal. Customers may have a more tangible feeling of digital ownership by storing the NFTs in their MetaMask wallets rather than buying movies from YouTube, Amazon, or Apple.
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