financemagnates.com
Liverpool FC, one of the biggest global football clubs, and Sorare, a blockchain-based football gaming and non-fungible token platform, have recently announced the expansion of their partnership. Through the collaboration, Liverpool FC and Sorare will release new unique experiences for the football fans.
The English football club initially developed a collaboration with the blockchain firm in 2021. According to the details shared by Liverpool FC, the club’s players will continue to be available as digital cards in Sorare’s fantasy game.
Commenting on the latest announcement, Ben Latty, commercial director at Liverpool FC, said: “At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club. We’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”
Blockchain and Sports
The use of blockchain technology in sports has increased significantly in the past few years. As a result, global venture capital firms poured millions into fantasy gaming and NFT companies recently. In September 2021, Sorare raised $680 million in its Series B funding round.
Michael Meltzer, head of business development at Sorare, added: “Liverpool FC is one of the world’s most iconic and prestigious clubs; a footballing juggernaut with unparalleled history and one of the largest and most passionate fanbases in the sport.”
“We’re beyond excited to expand our partnership with such a historic club that is just as committed to innovating to bring authentic experiences to their fans as we are,” Meltzer added.